HANNAH BLURTON

Hannah absolutely loves trend forecasting. She has assembled decks & reported trends, colors, silhouettes & details on a seasonal basis in all classifications across men’s, women’s, juniors, kids, accessories, swim & denim. She does an exceptional job of anticipating products that sell well before they hit the market. She is able to research runway and fashion sites, in order to consolidate trending colors, fabric and key silhouettes. She provides detailed and balanced concept boards that align with the mood of the season by brand. Hannah provides direction to Design Directors for shopping trips overseas. She pulls fabric swatches and trims from the samples purchased by the Design Director to send to vendors for sourcing. She selects colors from threads and fabrics to create lab-dip standards for each team. At K-Swiss, Hannah provides color-block guidelines and graphics for footwear styles and creates a cohesive story with an overarching theme to connect colors, materials and any graphics provided for presentation purposes at Global Sales Meetings. She partners with Marketing to provide trend-right styling and models as well as provide direction on pack shot backdrops that align with her seasonal story. Hannah also provides looks of the week to inspire social media designers, while ensuring these images align with the key pointers and key cuts identified to the design teams of each division. Hannah is a wonderful writer and visionary, as well as a great speaker when it comes to presenting to buyers and negotiating. She has a thorough understanding of how to process feedback and relay information to the design teams in an organized manner. Her favorite places to pull trend inspiration are from the runway, WGSN, Fashion Snoops, Pinterest and Fashion Gone Rogue. She also enjoys shopping the market to get merchandise styling ideas, since she puts looks together by order for each line.