WOMENS, JUNIORS & GIRLS
At BCBG MAXAZRIA, Hannah designed in all Women's product categories. She then accepted a position at AIKO designing Women's streetwear and sweaters. Hannah accepted a position at Kellwood Company where she was selected among a team of 25 to present sales and merchandise product alongside the Design Director. She also designed concept, color, and fabric boards based on trend research for the design teams of 10 different brands. Hannah created such an impact on the design process for these brands, she was promoted to re-brand GB Girls Social and XOXO. She was able to double the vendor-made design percentage in one month time, saving cost and in house labor. Within a few months time, Hannah was then promoted to My Michelle dresses to continue her ability to re-brand and shift sales culture. She has a strong sense of project execution, content integration, and direction, including trend forecasting, concept boards, tech packs, illustrations, line prep and graphics and CADs. In her latest endeavor at Tilly’s, Hannah was hired as the first company Designer to launch Men’s and Women’s RSQ Apparel, Activewear, Lounge, Intimates, and Cozy Sleep Lines. Within this role, she created brand personas establishing muses for influencer relations, conceptualized photoshoot and e-commerce initiatives, partnered with marking to provide trend-right styling and models, modified all artwork hangtags, labels and store displays, and assembled and delivered seasonal trend decks and color cards across all classifications to the merchants based the ever-changing competitive audits, best sellers and evolving trends inspired by resources as big as runway and as accessible as TikTok. Hannah has proven to be a quick study and requires little direction when undertaking a new role, as well as analytical in the effectiveness of evolving best-sellers and contributing to sales meetings (SMU). She has strong team-building and communication skills, collaborating to meet established deadlines, developing and maintaining strong vendor relations. Hannah truly enjoys building a solid team and relations by being pleasant and personable, as well as a problem-solver during the process.